Falco

Project scope

Riding is not just about riding. It’s about preparing yourself, evolving, exploring paths, finding what suits you best, living more and better.

Falco is the Colombian brand of technical equipment for cyclists that accompanies them to continue exploring new paths, redefining their limits and adding life; adding more kilometres on the road.

Client: Falco

Project: Visual Strategy & Graphic Design

Year: 2023

  • Visual strategy
  • Visual Identity
  • Art direction
  • Creativity
  • Brand applications

Credit:
Photography: Camilo Suan

More people, more places, more fun, more road, more routes, always a little bit more.

More and more, more and more kilometres on the road.

It is a declaration of intentions, for you, for us and for the world; a dizzying reality that demands to be more prepared and with the desire to go a little further every day.

So that it becomes more and more exciting.

Riding is not just about riding. It’s about preparing yourself, evolving, exploring more roads, finding what suits you best, living more and better.

From Bogotá to the summit.