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Strategy-based Design: Explore Create Feel Trascend

Celebra, be bigger, be proud.

We all create. Relationships, family, businesses and hobbies. At Criterio we help you to leave something for tomorrow, to build, grow and transcend with the quality you deserve.

01 Explore

Research/Investigamos

Kick off and collaborative meeting
Research and strategic keys to the project
Visual Audit
Trends and visual territories
Workshops

Our starting point is based in understanding your context and needs. Together, we define the challenges and mission of your project.

We are driven by knowledge, which is why we start our process with a comprehensive immersion in your sector, laying the strategic foundations for our work.

02 Create

Design/DiseƱamos

Creation and approach to visual identities
Visual Strategy
Conceptual development and creativity
Art Direction and Graphic Design

As design activists, we respect our process and put a lot of effort into offering you the best solution. We create to celebrate your authenticity and all that makes you great, improving the way you present yourself to the world

03 Feel

Activate/Activamos

Brandbooks
Brand asset creation
Toolkits Creation
Brand trainings for teams and suppliers

We help you bring your brand to life, starting from the inside, to project all that you are externally. We go beyond the initial briefing helping you out in activating your needs.

04 Trascend

Support/acompaƱamos

Accompaniment
Brand Guardian

We promote quality that lasts and we don’t leave you alone. We accompany you along the way, managing the development of your brand and facilitating its consistency over time.